Your Attractive Heading
About Us
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Our Offering
Who we are
MD, Executive Marketing Consultant, CMO, NED, Board Advisor
Dr Leeya Hendricks – Proven Expertise
Global CMO, Non-Executive Board Director, and Board Advisor with expertise across tech and fintech. Author of ‘The Platform Playbook’, and Fellow of the Chartered Institute of Marketing, Chartered Marketer, and Member of the Chartered Institute of IT. Holding a PhD in B2B platforms, ecosystem development, and value creation. With experience split between multinationals and mid-sized global firms, I bring the best of both worlds – focusing on B2B marketing strategies that scale, future-proof growth, and align people, processes, and strategy across fintech, tech, PE, and professional services, supported by a team of expert consultants.
MD, Executive Management Consultant, Author, Strategist
Fuad Hendricks – Global Experience
Global strategic management consultant and business strategist with deep expertise in business transformation, technology innovation, and data-driven strategy. With a career spanning enterprise businesses across the UK, Europe, and MEA, I bring a balanced perspective on scaling businesses, operational excellence, and leveraging data and AI to drive business growth. I am an expert in data strategy, and cross-industry technological solutions, and have led global initiatives through digital transformation and strategic execution. My thought leadership is reflected in published academic work on Generative AI and Conversational AI in the experience economy and as author of ‘The One About Data‘.
Our DNA Starts by Listening
Vision, Mission, Values
Our Vision is to be the pioneering force in innovation, driving sustainable business growth and orchestrating connected ecosystems where clients and their customers prosper together. Our Mission is to empower organisations with strategic insights for growth. We listen to our clients to understand their challenges and the world around them, and work with them to co-create value. Our Values are Interconnectivity, Adaptability, Inclusivity and Integrity.
Impact, Reality and Opportunity
Our Approach
Understand Reality – The first step is getting to know you, your business and the challenges you face in achieving your business goals. Define Opportunity – Implement growth strategies focused on rapid experimentation across strategic channels and business development to identify the most efficient ways to grow a business. Create Impact – Unlike some consulting firms that stop at this step, we’ll work with you to enable your team, accelerate your business engine and ensure you are set up for success.
Brand Promise
Our Promise
“We strive to continuously adapt and respond to the dynamic business and marketing landscape, ensuring our clients not only reach but exceed their goals through impactful, measurable and ethical solutions.” Providing strategic insights and innovative strategies to accelerate your growth journey.
High-growth, Commercially Driven Innovation
Delivery Models and Tools
– Evaluation, strategy, execution: revamping sales, marketing and business operations. – Initiatives: targeted efforts to enhance business operations and marketing ROI. – Approaches & Structures: applying tested strategies for success. – Tools: AI, data, sales and marketing technology suite planning and deployment. – Procedures: optimising workflows for maximum efficiency. – Analytics, metrics & ROI: data, insights, dashboards to support effective data-driven decisions.
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Our numbers
Choose us
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Our wins
Awards
