Your Attractive Heading

What We
Do

01
Strategy

Strategy

Marketing Strategy

Marketing and Brand Strategy:Strategic Marketing Plans: Create comprehensive marketing strategies that align with business objectives, target audience needs, and market trends. – Brand Development and Positioning: Assist in developing strong brands that resonate with target audiences, including brand identity, positioning, and messaging strategies

Brand Positioning
Messaging/Communications
M&A Integration
Persona/Segmentation
Portfolio Architecture

Growth Marketing

Content Creation and Growth Marketing: – Content Strategy Development: Develop content strategies that engage target audiences, build brand authority, and drive conversion. – Growth Marketing: Implement growth marketing strategies focused on rapid experimentation across marketing channels and product development to identify the most efficient ways to grow a business.

Content Creation
Product Marketing
Lead Generation
Conversion/Performance
Commercial Strategy

Sustainability Consulting 

Sustainability and ESG Consulting: – Sustainability Marketing Strategy: Advise on how to market a brand’s sustainability efforts authentically to avoid accusations of greenwashing. – Sustainability and ESG Strategy Communication: Develop or refine sustainability strategies to communicate their ESG performance effectively to employees, investors, customers, and other stakeholders.

Sustainability
ESG
Stakeholder Communications
People/Planet/Profit
Avoid Greenwashing
02
Ecosystems

Ecosystems

Ecosystem Technology

Technology Strategy: – Help businesses navigate the complex landscape of technology identifying opportunities for integration or development. Partnership Development: Assist in identifying, negotiating, and managing strategic partnerships that can enhance product offerings or expand market reach.

Technology
Partnerships
CRM Enablement
Platform Development
Affiliate Marketing

Ethics & Responsible AI

Ethical Business Practices Consulting: Guide companies in developing and implementing ethical business practices across operations. – Responsible AI Strategy: Develop strategies for the ethical creation, deployment, and governance of AI technologies, ensuring they are developed and used responsibly.

Ethical Practices
Responsible AI
Positioning
Operations
Ethical Build/Deployment
03
Value Creation

Value creation

Social Impact

Social Impact Strategy: Develop strategies that enable businesses to make a positive impact on social issues, enhancing brand value and stakeholder engagement. –Community Engagement Programs: Design and implement programs that foster community engagement and drive social impact.

Responsible Marketing
Social Issues
Community Engagement
Wellbeing
People Strategy

Cross-Cutting

Workshops and Training: Conduct workshops and training sessions on sustainability, ESG, ethics, and marketing strategies. Advisory Services: Offer ongoing advisory services to help businesses stay ahead of trends, regulatory changes, and best practices in sustainability, marketing, and technology. – Fractional CMO Services: Providing a CMO service where you are able to leverage the best of both worlds, like having a full-time CMO but based on a part-time solution and budget.

Fractional CMO Services
Training/Lecturing
Board Advisory
Workshops
Events Speaking
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