Your Attractive Heading
Strategy,
Ecosystems
& Value Creation ADVISORY
Marketing mastery extends beyond crafting messages to navigating people, partnerships & technology to create value
DR LEEYA HENDRICKS
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Services
Innovative Strategies
When your company needs an effective B2B growth marketing and brand strategy.
Gaining a Competitive Edge. Transformational business strategy to navigate scale and market growth.
Sustainable Ecosystems
When your company needs growth through collaborative tech ecosystems.
Results-Oriented Solutions. Expansion through ecosystems with new ideas, offerings, and partners.
Value Co-creation
When your company needs flexible resources to create value and social impact.
Value from Art to Science. Combing key components to create value in a changing economic environment.
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Why Us
How we do it
Gain Competitive Edge
Innovative strategies
In today’s fast-paced market, innovative marketing strategies are the linchpin for gaining a competitive edge. Our approach delivers tailored strategic marketing plans that synchronise your business objectives with the ever-evolving needs of your audience and market trends. From developing a resonant brand identity to deploying responsible AI strategies, we ensure that ethical considerations are at the heart of your operations, offering a distinct advantage as consumers increasingly favour brands with a conscience. With our guidance, your marketing becomes a dynamic force, responsive and proactive, in charting the path to success.
Results-Oriented Solutions
Strategic insights
Sustainable ecosystems are at the core of long-term business success. We devise sustainability marketing strategies that articulate your business efforts with integrity, avoiding the pitfalls of greenwashing. By effectively communicating your ESG performance, we help you build trust with investors and consumers alike. Our expertise extends to nurturing technology strategies and partnerships that reinforce your ecosystem, enabling seamless integration and fostering innovation. In the complex landscape of B2B expansion, we provide go-to-market strategies and sales enablement tools designed to yield tangible results.
From Art to Science
Personalised tactics
Transforming value creation from art to science, we leverage social impact strategies and community engagement to elevate your brand’s value proposition. Our holistic approach transcends traditional marketing by embedding your brand within the community and societal fabric, fostering a deep connection that translates to lasting prosperity. We bring an artistic touch to data-driven growth marketing and content strategy, balancing creativity with analytical precision to ensure that every initiative is grounded in metrics that matter. It’s this blend of art and science that propels our clients towards success and enriched value creation.
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Insights
Latest publications
Innovative Strategies
Forbes: Marketers Should Drive M&A Success: Here’s Why
Instead of being an afterthought, marketing should be at the centre of M&A strategy. Marketing touches all elements of the merger deal strategy and execution, and as part of the critical but often overlooked success factor of any merger, which is ensuring customers understand how the new organisation will benefit them long-term.
Sustainable Ecosystems
Twogether: The Crucial “S” in ESG and the role of Technology today
The profound significance of the “S” in ESG plays a critical role in short-term and long-term organisational strategy. Let’s outline key strategic actions that can propel organisations and help to achieve ethical excellence and success. In this data-driven era, technology plays a pivotal role in ensuring the quality and accessibility of ESG data.
Value Co-creation
CMO Alliance: How to use AI in today’s modern marketing world
With AI-powered marketing becoming more prominent, it has emerged as a leading tool for transforming how companies engage with their customers, create campaigns, and enhance their workflows. Consequently, this innovative strategy transforms business processes, boosts content creation, and overhauls the customer journey.
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About Us
Who we are
Listening – our client-driven approach
We are the decisive factor behind your success
We listen and help you listen. In a marketplace where the customer’s voice leads the way, our narrative starts with a commitment to client-centricity, with a keen emphasis on listening—a cornerstone for driving growth. Embracing a customer-driven approach, we craft our strategies by placing your brand in the spotlight of the customer’s world. Innovation, sustainability, and prosperity form the foundation of our philosophy.
We stay nimble, constantly adapting to the ever-changing marketing landscape, to ensure that our clients don’t just meet their targets but soar beyond them with marketing solutions that are powerful, measurable and rooted in ethical practices.
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Some of
Our clients
